Small business owners, be honest with me: when you think of advertising, you’re thinking in terms of radio, TV spots, and print ads. Am I right?
I don’t blame you. TV, radio, and print ads are the media that brought our society to the place it’s at today. And besides, these are the classic “interruptive” advertising methods, which means that they stop everything around them so that you’re forced to pay attention.
But what if I told you that there were other advertising options that can actually be more affordable, more effective, and scale well with your business? There are quite a few internet advertising options that are well developed, but a key utility player in your advertising arsenal is going to be a vehicle wrap. It’s a tool that is proven to drive sales in your business and grow awareness of your brand.
Don’t believe me? Check out a couple of these tips to see what a vehicle wrap can do for your small business.
The Digital Advantage
I mentioned before about how many internet-based advertising opportunities are well-developed and great for small businesses. The main advantages of the digital media (and the reason why traditional media is under threat) is because online alternatives are accessible to audiences and can anticipate what they may be looking for. So if you have an idea of the types of clients or customers that you want to serve (and you really ought to), you can target them specifically online.
The same is true for a vehicle wrap! Through the magic of driving, you have precise control over where your wrap is at and who gets exposure to your brand. If your customers might also be looking for building materials, get some time in at Home Depot or Lowe’s. If they like organic foods, go to Whole Foods or Trader Joe’s.
Essentially, anywhere that you can find people who would buy from you, you’ve got the option to drive over and meet them face-to-face.
Just remember this: all you need for an ad campaign to work is something to grab attention and keep an audience engaged. If you skip print, radio, and TV in lieu of a vehicle wrap, you’ll do just that. I mean, people can’t “change the station” to avoid seeing a truck or van that’s parked in their neighborhood or driving in front of them. Wraps get constant exposure with the people around them.
Small businesses or home-based businesses don’t often have tons of cash just lying around that they can throw at every marketing opportunity that comes along. That’s why an auto wrap is a great way to go, because they’re one of the most affordable marketing and advertising investments that you could make.
Even if you’re interested but can’t afford to wrap your entire car or truck, you could still consider a partial wrap for only a fraction of the cost of a whole wrap and still get a huge boost in attention and brand awareness.
And consider this: As representative at TV and radio stations or periodicals can’t guarantee what they say their subscriber and demographic figures are. And even if they could, those reps can’t control whether your ad will be watched, heard, or noticed or that it will even reach the people that you need to reach. With a vehicle wrap, you’re in complete control of how, when, and where you get exposure. What better way is there to reach the prospects you want?
The Wrap Rundown
Look, you know that between normalized interruptive advertising and vehicle wraps, there’s no competition. But what are the specific benefits of wrapping your car or truck?
- Up to 70,000 impressions per day
- Durable material that lasts for up to five years
- Completely removable, doesn’t damage the vehicle or paint job
- Your normal, in-the-field operations double as advertising activities
- 3M’s new Envision line of wrap films offer an environmentally friendly option!
But aside from all of that, ask yourself this if you’ve ever used any of the legacy advertising methods. Were they really worth the money that you put into them?