In hyper-competitive markets and economies, businesses need to take advantage of every strategy and tactic to increase their visibility and relevancy. For businesses and enterprises with a fleet of commercial vehicles, one of the most effective tactics to improve marketing impact and overall exposure is commercial vehicle wraps.
What Are Commercial Vehicle Wraps?
Vehicle wraps are vinyl graphics or decals that turn any vehicle into a mobile billboard. These wraps instantly catch attention in traffic and draw the eye to compelling marketing information and material.
Every wrap is custom-made and begins life as a blank white vinyl sheet. Information typically found on these custom vehicle wraps includes:
- Brand name
- Logo
- Slogan
- Contact info
- Website
Any information and images that you want are then printed in full color to the blank vinyl. The wrap is then applied with an adhesive backing. Throughout the wrap application, the utmost care is taken to avoid bubbling, tearing or color fading.
How Long Do Wraps Last?
Premium wraps last on average five to seven years. With continued and regular care, wraps last even longer. Vehicle Wraps can be removed at any time back to factory paint color so you can resell your vehicle.
How Can Fleet Wraps Help You?
Wraps are an affordable and efficient method to accrue business by monetizing fleet vehicles during service downtime in traffic or even at service locations. These dynamic benefits include:
1. Massive Exposure
Installing vinyl car wrap on your commercial fleet is a surefire way to boost your exposure locally and regionally.
This amount of exposure is essential for any size business or enterprise. Start-ups looking to grow their clientele massively benefit from wrapping their fleets, as do long-standing family-operated businesses and large telecom enterprises.
2. Eye Catching Unobtrusive Advertising
Service vehicles with custom advertising also draw attention from onlookers.
Anything that is different or stands out compels the human eye to look at it. That is why vehicle wraps are so effective in traffic. They stand out, go against the norm and attract attention.
Often, this initial interaction exposes potential customers to your business for the first time. So, you want your custom wrap to be memorable, easy to read, concise and not too distracting.
This effective combination is a delicate balance to strike. With advice from an experienced and skilled custom wrap installer, like AutoTize Wraps, deploying an effective and lucrative vinyl wrap campaign on all your fleet vehicles is straightforward and painless.
3. Efficiency Is Key
Wrapping fleet vehicles is a cost-efficient and beneficial technique to gain additional exposure with assets you already have. If you already have a fleet vehicle, then you are doing yourself a disservice by not advertising through it.
4. Simple To Customize
Wraps are incredibly simple to swap out when they get old or when you want to update your marketing material. Changing a wrap is as easy as having the old one removed and replacing it with the new one. There is no need to purchase new vehicles or paint existing ones.
This ease of customizability makes updating your fleet hassle-free. Testing new marketing material is incredibly simple with this level of customizability. You are free to effortlessly swap out wraps without damaging vehicles to find the most effective advertising combination.
5. Proactive Advertising
A stellar website and quality service are not doing your business any good if you do not have clients. Wraps are a terrific way to drive business towards your website.
Wraps funnel potential customers to your company website, blog or social media sites. The very nature of advertising with wraps engages potential customers immediately, encouraging them to seek out more information online.
6. Cost-Effective
Wrapping a commercial fleet is one of the most affordable and appealing methods for reaching large audiences.
Advertising with your commercial fleet is even more effective than mailer or flyer campaigns. In the long run, it is cheaper too.
Often, with advertising through the mail, customers throw away the material without even looking at it. Potential clients also tend to skip through online and telecast advertisings as well. The rate of return on these forms of advertising is usually less than desirable.
That is why advertising with wraps is so effective. They are static offerings of services that may or may not be of interest. If they are not of interest, customers can ignore them like other forms of advertising. If they are of interest and an onlooker happens to be in the market for that particular service, a fleet advertisement immediately suggests a solution.
7. Effortless Advertising
Advertising with fleet wraps is an effortless endeavor.
Vehicles in the company lot are advertising, vehicles in traffic are advertising and vehicles at the job site are advertising!
The ubiquity of these ads makes them one of the most effective forms of passive advertising.
Once wraps are installed, there is no other input that needs to be done by anyone to make these mobile ads effective. Sometimes called mobile billboards, these ads are much more effective than billboards because they are seen all over town, attract the eye and do not cost as much as billboard space.
Wrap Your Fleet Today
Commercial vehicle wraps are the most affordable, efficient and effective ways to advertise your business and services. Wrapping a fleet utilizes your existing assets to boost the exposure of your enterprise in the community. Wraps instinctually draw the eye, and they are exceptional at funneling potential customers to your business’s website and social media presence.
The pros at AutoTize have the knowledge and skills to bring your ideal commercial fleet wraps to life. They develop eye-popping window and vehicle wrap campaigns for companies like Microsoft, US Cellular, Callaway Golf, Coca-Cola, Toyota, Anheuser Busch, Seattle Seahawks, TaylorMade, Simon Property Group, Worldwide Golf and many others.